
Ordinally posted on: January 5th, 2009
Rebranding, what a great idea! The ability to take someone else’s work and use it for yourself in some form or fashion, and/or sometimes even put your name on it (with permission no less). But what is proper eBook Rebranding Etiquette? I’ve asked a few people who are new to using or writting ebooks, and they say the equivalent of a shoulder shrug.
eBook rebranding has become a very popular way to offer one’s ideas and products over and over again. Usually when someone is offering a free rebrandable eBook, they spell out what you can and cannot say, edit or change. That’s pretty straight forward, even I can understand that. But what if there are no guidelines established by the author?
Do Unto Others …
It’s human nature to want to get something for nothing. With various software available, it’s not hard to “personalize” someone’s rebrandable eBook. Lots of links in there to “stuff” maybe you yourself sell. Hummm, what if I just … Even if you’re an honest person, it still might cross your mind. Ok well it did mine anyway
. This concept reminds me of an old tee shirt I had with a picture of this lil’ guy on it along with the words, “Do unto others, then split!”.
Now picture this – “IT’s YOUR REBRANDABLE E-BOOK!” What’s mine is yours right bro! Wow, not such a good idea now is it? This time these are your affiliate links within, I mean that was the reason you wanted people to use it and pass it on to others, right? ‘Intellectual Property’ no matter how loose that term might be to you, is still someone else’s work. Like I always tell my 9/yr old son, “If it’s not yours, don’t touch it!”. Or better yet, “Do unto others (ebooks) as you would have them do unto you(rs) …”.
Rebrandable eBooks are a vehicle, a means to an end, a tool in your marketing arsenal. If you’re using someone else’s eBook, use it wisely! Remember there is “someOne” always watching. Do unto others …
| Subscribe to Building Mailing Lists
