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Some people would have you believe that search engine optimization is a dying art, and depending on how you define SEO, that may be true. But at OMS 2010 in San Diego, Greg Jarboe, the president and cofounder of SEO-PR, explained that other definitions of SEO make it very much alive.

Here’s the thing: as Jarboe admitted, “The era of ten blue links is dead.” People also can’t expect to optimize a page by just changing keyword metatags anymore. Indeed, much of what so many SEO experts learned ten years ago has become irrelevant.

The trick is that expanded search, which can be defined as “search wherever it happens,” is now important. Facebook, eBay, and YouTube users all perform searches, after all, and their attention is valuable. So Jarboe concluded, “If you focus on those kinds of fundamentals, then SEO is alive and kicking.”

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Google announced yesterday that it has been working on a project called “Caffeine” that will re-write the architecture for Google’s Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the “Big Daddy Update” back in 2005, which consisted of changes to the way Google crawls and indexes websites.

How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.

Matt says, “If we push forward as fast as we can, double down on innovation and try to do the best that we can, [and] do the right thing for users, everything else will work out.”

This infrastructure modification will lay the foundation for future indexing changes and will also allow for the expansion of website speed and size. Incidentally, it could even provide a stronger architecture for potential real-time and semantic efforts.

If you would like to try Caffeine, you can check it out at: http://www2.sandbox.google.com.

Stay tuned to WebProNews as we continue to bring you exclusive coverage from SES San Jose 2009.

About This Article:
This article was provided via WPN Videos – Balancing Blogs And Twitter on August 11th, 2009

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Although online video has been around for some time now, it has seen extensive growth in the past couple of years. Based on research from comScore, YouTube is even the second largest search engine following Google. According to Kevin Ryan, CMO of WebVisible, marketers have finally realized their need to utilize video.

He went on to say that they understand the importance of having their own YouTube channel. This allows brands to have control over the message they send out to the public. Another method for maintaining that control is hosting video on your own site, as we do here at WPN. With video hosting, there are costs involved as well as the need to provide high quality production to reinforce the brand.

Overall, people are beginning to take video a lot more seriously. Ryan still refers to the space as the “Wild Wild West” but says we are starting to see inklings of what it could look like in the future.

 
About This Article:
This article was provided via WPN Videos – The Value of Video Branding on Oct 9th, 2009
 

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