Building Mailing Lists, List Building, Social Media, Niche Marketing

Lacking any information to the contrary, many businesses still think that all they need to do to get new clients is to put their name and face in the Yellow Pages or online social directories, get some professional looking business cards, a website and Voila! It’s the old adage “build it and they will come”.

Trouble is, that’s what their competitors are doing also and in this day and age, it’s just not enough.

Does Your Business Stand Out Online?

Most advertising on the Web follows a time-honored format, although some might call it a time-worn format as it does little to differentiate itself. You can bet that a high percentage of this advertising will be ignored and the money spent on it will be wasted.

So how does a company stand out from the crowd online?

Thanks to an oversupply of similar text, claims, and presentation – coupled with a short 21st century attention span – your website has less than ten seconds to move a visitor to action. If it doesn’t, that visitor will click away to another site, and then another. Therefore, it’s critical that you find a way to break through the noise your competitors are making. But even that’s not enough.

Statistics show that even the best-looking websites generate conversion rates of under one percent, so for every 100 visitors you do manage to get, less than one will call or email you. Sound bleak? Thinking of redirecting more of your advertising budget back to the Yellow Pages? Don’t. You’re on the right track – you just haven’t leveraged all the power available to you online.

One-to-Many Communication. On-on-One Feel.

Most websites are little more than electronic versions of Yellow Page advertising. For the most part, they don’t encourage interaction beyond the obligatory “Contact me for more information” plea. These sites don’t encourage trust any more than their print counterparts. They don’t give visitors the warm-and-fuzzy feeling that a face-to-face meeting would. But they can.

Searching for a local service provider online can be a daunting prospect, but even more daunting than the search is deciding which provider to use once you get to the page, especially since most websites promise the standard good service, competitive pricing and high quality.

So how does a business differentiate itself from the sea of competition? Web video makes this possible on a grand scale. Thanks to rapidly improving technology, it’s easier than ever to add that warm-and-fuzzy, face-to-face element to your site, replicate an in-person interview, and provide your visitors a chance to check you out before picking up the phone. With Web video, you can present an interview that addresses all the questions and concerns of potential clients. You can keep them on your site longer and give them insight into the “business behind the business.” In a way that wasn’t possible even a few years ago, business owners can now speak directly to their audiences and showcase their personalities and areas of expertise. This is especially helpful if you are a professional service provider.

Any business that relies on conveying trust-ability will benefit from this type of web marketing. Really, it’s one-to-many communication with a one-on-one feel. It’s the perfect ice breaker and an efficient means of generating the interest and trust needed to compel potential clients to make an appointment and do business.

A high-quality Web interview placed strategically on your site is a huge timesaver for you and prospective clients because you reach a wide audience in minimal time. Potential clients get the information they need to pre-qualify – and pre-sell – themselves before they call.

Online video delivers some of the best ROI of any advertising medium today and if set up properly, actually ranks higher than text now by the major search engines like Google. Short of spending valuable face time with a potential client (often times a poorly qualified potential client) there is simply no better way to forge a personal connection with them. With that in mind, here are 10 tips to help you get the most of your online video marketing efforts.

10 Tips for Making the Most of Online Video

1. Make Sure Your Video is Professionally Done.
This is an absolute must. The whole point here is to establish credibility and trust, but you’ll do the opposite with a poorly executed and produced video. Yes, many of the videos you find on sharing sites are mediocre at best, but that is changing rapidly as companies begin to see the value of promoting themselves in this manner. In fact, a recent Permission TV survey found that 67% of 400 hundred top executives intended to focus their online marketing efforts on video in 2009. The rush is coming – find a personable, engaging interviewer and a top notch production crew to really stand out.

2. Submit Your Video to as Many Outlets as Possible.
While YouTube is the clear leader here, there are many other video sharing sites worthy of consideration. Here are some others you won’t want to pass up:

• Google Video • Yahoo! Video • Daily Motion • MySpaceTV
• MetaCafe • Revver • Veoh • Blinkx • Break

3. Embed Your Video on the Front Page of Your Site.
Don’t hide what’s going to become one of your most effective selling tools on a dusty inside page. Get it out front. Customers and search engines will love you for it.

4. Find Out What Search Terms Your Potential Clients are Using and Put Them in Your Video’s Title.
If you don’t know what words clients in need of your services are typing into Google and other search engines, get professional help or use some of the resources featured on this page. Once you’ve identified these terms, use the most popular in your video’s title.

5. Make Your Tags and Descriptions SEO-friendly, too.
Most video sharing sites let you tag videos with keywords and post a short description, so get the most out of these by sprinkling in the search terms you’ve identified.

6. Don’t Forget Your Thumbnail.
A thumbnail is a still shot from your video that appears along with search results. Don’t waste this chance to present yourself in the best light possible – choose a key moment from your video, preferably one where you’re smiling as you speak with your interviewer.

7. Link Back to Your Site.
Put your URL near the top of your video’s description. You’ll get a higher search ranking and potential clients will quickly learn where to go for more information.

8. Interact With Your Viewers.
Most video sharing sites allow viewer comments. Use this option to answer questions, respond to comments, and further promote your business.

9. Consider a Pay-Per-Click Campaign.
Natural search engine optimization, while effective, takes time to bear fruit. In the meantime, you might want to jump start the process with a pay-per-click campaign that gives you a sponsored search listing. You can learn more about PPC advertising at:

• www.google.com/intl/en/ads
• sem.smallbusiness.yahoo.com/searchenginemarketing
• advertising.microsoft.com/search-advertising

10. Add New Content Often.
Search engines look for it and so do potential clients. Keep your content fresh and up-to-date and keep visitors coming back for more.

With an ever-increasing stream of competition, it’s more important than ever to stand out from the crowd. These days standing out means maximizing your online presence and leveraging the technology to present the unique advantages of you and your firm. There’s no better way for a growth-oriented business to build a solid and secure future than by using effective and affordable online video.
Use these free resources to get a handle on the terms that potential clients are using to search for you right now.

• Wordtracker • Google AdWords • Keyword Discovery • KwMap • Google Trends

About The Author
Diana D’Itri is co-owner of IDR, LLC, a media production and marketing company. Since 2002, Diana has helped business professionals all over the U.S. to differentiate themselves from their competition and improve web conversions through online and cable television broadcasting. www.idrbroadcasting.com

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Another great resource for submitting your video to multiple sites/networks quickly is Traffic Geyser.
– For more information on Traffic Geyser, go here
– To get started using Traffic Geyser, go here

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How many programs are you using to keep your business up and running AND moving forward? Are you doing email marketing and/or using shopping carts? Are you running your business using several programs, and keeping contact using whatever email software you might happen to have?

Does this sound familiar … You need email marketing, so you purchase aWeber, Constant Contact or Vertical Response. Then you realize that your site needs a shopping cart so you signup with 1shoppingcart or Volusion, and so on and so forth till you’re spending ALL your time just getting everything to work together properly. Now each of these “solutions” are suppose to make your life easier, help your business and you make more money, and they do to some extent. But in most cases, these “solutions” that you string together end up costing you time, lost profits, and not to mention usually headaches.

What is Infusionsoft?

Infusionsoft is the only small business web-based software solution that combines email marketing, contact management (CRM), and eCommerce into one system. But the real magic is in their automatic follow-up engine, because it finally makes it easy for entrepreneurs to achieve amazing follow-up. When this happens, more prospects become customers… and sales explode. Infusionsoft also guarantees to double your sales!

Infusionsoft helps you:

• Automatically capture traffic on your website and turn it into sales
• Follow up with every single lead without fail to ensure you don’t waste your advertising dollars
• Automate your workflow so you and your employees can do a lot more in less time
• Track where every single lead and customer comes from and report on conversion rates and ROI (so you can make informed decisions about how much you spend on marketing and where)
• Send targeted marketing campaigns using email, direct mail, automated fax and voice broadcast
• And so much more!

 
View a comparision chart between Infusionsoft and the competition.

> If you’d like more information on Infusionsoft, go here

      > Signup now at Infusionsoft for the free 15 day trial! 

Free eBook from Infusionsoft: 9 Proven Techniques to Double Sales

Infusionsoft software is written only in English.

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It seems like there’s an over-abundance of social sites nowadays. For a newbie, it can be quite intimidating when first joining a network or two and building a community. A handful of questions may run through your head:

• Which networks to join?
• How to participate?
• What’s enough, or too much?
• How will it help my business?

So, to answer some of these, I’d like to present my “Social Media For Dummies” overview. First, a quick recap of my favorite networks and what they’re about.

Facebook – The ultimate platform for keeping up with (stalking) friends. I joined Facebook way back in 2005, you know, when it was just for college students and before you could even share photos (gasp!). I’ve witnessed the evolution of this mega-network over the years, and it has become, not only the 4th largest website in the world, but the best place to find people, keep up with them, and inform them. It is the son of Classmates.com on every possible steroid ever ingested by humans. The ability to share and communicate with friends and colleagues is seamless. Overall, Facebook is a great place to start your social networking endeavors.

LinkedIn – A must-have in every business person’s arsenal of tools. If you are (or hoping to be) in business of any sort, LinkedIn is a great place to set up shop. Very similar to Facebook, minus the annoying applications, plus job postings and resumes. This is where you network with those in your industry, join groups, research companies, and prospect clients. Build your credentials by asking colleagues for recommendations or head to the “Q&A” section to provide advice.

Twitter – Share, Learn, Meet. I wouldn’t be surprised if Webster adds a new definition for “tweet” this year. Within the first half of 2009, Twitter has gone from nearly 5 million users to over 23 million. It is the social media platform of choice at Fortune 100 companies. Easily share links, pictures, videos, articles… Oh, and personal updates… with followers. Twitter is kind of like the cocktail party of social networks. Here, you can easily reach out to strangers by tuning in to their tweets or quickly replying to them. A limited amount of customization keeps annoying advertisements and outlandish profiles at bay, unlike the outdated MySpace.

Digg, del.icio.us, StumbleUpon, reddit, etc. – Social Bookmarking to share and store your favorite links. You just read an article over at NYT.com that you loved. Use one or more of these bookmarking sites to share it with the world. Looking for information or articles on a certain subject? Head to one of these sites and search your topic, you’ll be able to peruse a list of articles or sites that others have found useful or interesting. Not only are these great for sharing, but storing sites for later use as well. Say you have a home desktop, a netbook for travel, and a work computer… customize your bookmarks and easily access them on each computer without updating each machine.

FriendFeed – All of your networks in one place. FriendFeed lets you put all of your networks in one big stream. Users can see your Facebook status, latest Tweet, pictures posted on Flickr, blog post, bookmarked article and much more when they follow your feed. Much like Twitter, but a whole lot more.

These are the networks that I tend to spend most of my time on and are probably some of the key ingredients that should be in the pot. Every person and business is different and may need to change their recipe accordingly, but the key to all of these is to contribute and become a part of the conversation.

Now What?

So, now that we’ve covered some of the major players in the social networking field, it’s time to discover how we can use them. As a person in business, especially an industry with a significant amount of its target market online (which is really all of them now), you’ve got to understand that these networks are an integral part of their lives. Just like in previous decades where television commercials were considered a major part of any advertising/marketing plan because every one watched TV… now, as many are leaving cable in the dust and turning to the Internet for their information and entertainment, it’s more crucial than ever to join the ranks of the digital pioneers.

However, the people using these networks are smart. They don’t fall for blatant advertising traps like they used to. They want to know that there’s something in it for them. If your product isn’t it and that’s all you’re talking about on Twitter, then they’ll ignore you. Social networks aren’t about advertising – they’re about building relationships.

Say you run a small business, maybe you own a restaurant, a clothing boutique, a PR firm or a chiropractic firm… What is in it for you?

• Take a look at your customers or clients when they’re in your office or store. Are they on their iPhone or Blackberry checking email? Did they mention finding you online? Did they hear about you from a friend? If you can answer “yes” to any of those questions, then you’re missing out on connecting with your customers and should probably put on a pot of coffee, cause you’re going to be here for a while.

• Social media is a chance to be at your market’s finger tips when they look at their phone or get online in a friendly and non-obtrusive way.

• You can quickly address customer service issues by communicating directly with the customer.

• Prospect new clients.

• Learn about trends in your industry, stay up-to-date with competition and network with power players in your industry.

• Provide existing customers incentives, coupons or interesting information to keep them tuned in to your brand.
Many people will pay thousands of dollars trying to get these things with traditional techniques. Social media is free… despite, of course, any operating costs like time and possibly design fees to add a professional touch. You need to be on here… Do a Google News search for “small business social media”. BusinessWeek, LA Times, NY Times will be some of the publications insisting you buck up and make it happen.

How to Participate Effectively:

• Do not start a social media campaign if your intention is free advertising. No one will listen and you will waste your time. Period.

• Take a minute and figure out what you want to get out of being involved in social networks. Research how other businesses have been successful. Make a plan. Mashable is a great place to learn about social media.

• Twitter is a great place to find people in your area, geographically or by industry, and interact with them. Start a conversation, always give if you ever want to receive and don’t constantly advertise. No one likes spam… so don’t spam your followers with pleas to go to your website or go into business with you. Provide your followers a coupon or discount if you’re hoping for business from them… Keep them up-to-date on any changes to your menu or services… Share fun pictures from happy customers… Follow-up with an unhappy customer or use your competition’s bad customer service as a great way to introduce you into their lives. Just remember to keep it real, be you, because every one wants to know that there’s a human behind your username.

• Facebook is generally most successful for companies with a large following or customer base. But that doesn’t mean you should skip it… create a personal profile so you can network with friends and family. By being there, you can instantly share things about your business with people who already like you and will probably listen more than the average stranger. By keeping your brand in their mind, they’ll be more likely to spread the word and pass you along to their friends, and so on. Word of mouth, my friends…

• LinkedIn is a must for anyone in business. Very straightforward here, like a virtual resume on steroids. It’s always good to network with past and present colleagues and continue to build relationships, because you don’t know when you may need them or vice versa.

Last Words: Keep your brand consistent among all of the networks you decide to join. Monitor your brand using tracking tools. And remember to Collaborate, Communicate, and Participate.

About The Author
Erica works with marketing online, social media and public relations for a small-business improvement firm. Visit: www.webplus5.com www.businessways.com

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Go to YouTube. It seems anybody can make a web video (or try to). Videos create attention, awareness, they entertain, THEY SELL! With faster broadband speeds, video marketing is now a “must” in one’s online business tool kit.

As statistics show, web video marketing/advertising is known to give you a higher percentage of sales BUT poorly done or thoughtout video ads have just the opposite effect.

<-- See this quality comparison video ...

Have you created a web video for your site, squeeze page or even YouTube and after the time spent wished it had come out better, was more professional looking? Have you wanted to make a video ad or presentation for the web, but really haven't a clue how or what too do first?

Check out this excellent resource tool created by Dave Kaminski, WebVideo University. It’s a four-week online training course set in a “virtual classroom” environment. It provides step by step video-based lessons that show you how to create ‘professional looking’ web commercials from start to finish

Here is an 81 sec video from Dave Kaminski about the program.

After seeing most of the video ads put out by various people thus far, this is a MUST HAVE!

For more information, please go here.

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